After an intense work together with an expert brand design company, we have done a big change of a new image for all our Reserva Especial wines.
In agreement with this new design, of this new label, we are looking for communicating the elegance that this kind of wines have, which it is worked since the vineyards, with special selected parcels, harvested and selected manually, for finally achieving wines with a correct balance between the use of French oak and the varietal characters that each kind of grape have in this line of wines.
In memory of Carlos Lamoliatte. October 19 th 1972-August 12 th 2011
Carlos,
After ten years working together, it is very difficult for all of us to express our feelings after you’re sudden death. You earned the respect and affection of all who work with you, where you committed from day one, making yours all the projects and challenges that came along. You get interested and involved in many areas that were not directly yours, always fighting to improve the quality of our wines. I am sure that you are one of the responsible for the improvement we’ve had the past few years.
For the first time we had realized an alive register of how did we work and live inside J.Bouchon during the harvest time. In this video it is reflected the essence and spirit of our winery, with personal interviews of our working team, harvest, winemaking and bottling images.